Ofri Afek is a seasoned product designer and leader who has been working in web and mobile application development since 2005. Her expertise lies in lean, user-centered design for B2B and B2C applications in various domains such as transportation, finance, health, and productivity. Afek follows a lean process that emphasizes gathering information on business goals, user needs, and the technology ecosystem to create informed design decisions. Her extensive work experience includes positions at Lyft, Pivotal Labs, Melanie Doherty Design, 826 Valencia, California College of the Arts, Gravity, Ltd. and Ofri Afek, Graphic Design.

Afek's passion for collaborating with designers and other disciplines to solve complex problems is driven by her desire to create simple and delightful user experiences. Her approach of experimenting and iterating quickly in a collaborative and fast-paced environment has allowed her to achieve excellent results in shipping software and iterating towards the right solution.