Ivey Business School at Western University

Parsons School of Design - The New School

Western University

VP, Global Communications, Influencer Marketing & Experiences at Tommy Hilfiger (Owned by PVH Corp. [NYSE: PVH])

Amsterdam, Noord-holland, Netherlands

Leading a team of 40 responsible for the strategic development of corporate and brand communications, and event and influencer marketing.Extensive experience driving both privately and publicly held organizations to reach diverse audiences through a wide range of digital and traditional channels. Dynamic communicator and creative thinker who fosters engagement, teamwork and cultural development. Partner and collaborator for C-suite leaders, Marketing, Business Development, Commercial teams, Technology, Supply Chain and HR to achieve and amplify core business results.Global Mindset  -  Storytelling  -  Thought Leadership  -  C-Suite Advisory  -  Business Transformation Strategies & Implementation  -  Project Management  -  Data Driven Decision Making  -  Influencer & Experiential Marketing  -  Finance Acumen & Budget Management  -  Intercultural Team Building & Motivation

Tommy Hilfiger

Vice President, Global Communications, Influencer Marketing & Experiences

Oversee global corporate communications strategies for Tommy Hilfiger, with dedicated teams for executive and corporate communications; crisis and corporate responsibility communications; internal communications; asset development; and events.Manage key corporate and brand press features, including executive leadership interviews, digital innovation positioning, coverage of new market/product category acquisitions, and seasonal go-to-market strategies.Lead the global strategy development and execution of integrated consumer facing and B2B trade events, including digital integration, messaging & communications, and production.Drive an expanding approach to internal communications and associate engagement, including the establishment of a leadership training program with INSEAD for mid-level executives and the introduction of a partnership with TED to ignite Tommy Hilfiger's position as a purpose driven brand.Provide additional support for change strategies on business transformation initiatives.Oversee the development of global messaging, including press and trade materials, internal channel content, and executive messaging for varied business stakeholders.Manage the annual Global Communications & Events budgets and fiscal year planning.

Senior Director, Global Corporate Communications & Events

Oversee global corporate communications strategy and execution across all regions, including executive and corporate communications, crisis communications, corporate responsibility communications strategies, and internal communications.Manage annual Global Communications & Events budgets.

Director, Global Corporate Communications

Executed business development strategies with corporate, wholesale and retail teams.Oversaw in-house PR activities and agency support in North America to coordinate communications activities and press coverage across regional offices.Managed the U.S. PR, Marketing & Advertising fiscal year budgets.

Temperley London

Public Relations & Business Development Associate

Assisted PR Director with all global communications, celebrity relations and event management.Coordinated preproduction planning, wholesale market, and PR activities during Fashion Week.

Marchesa

Public Relations Manager

Developed and instituted new production systems to ensure a correct correlation between customer orders and production outputs.Systematized shipment and inventory records to allow an accurate comparison of shipment invoices with original client orders.

Virginia Ritchie

Virginia Ritchie