Or Matityahu is a prominent member of the advertising industry, boasting years of experience in programmatic advertising and business development. Matityahu's expertise lies in nurturing and fostering programmatic partnerships across various sectors, including technology, content, and data. This includes leading high-performing teams and strategizing to drive successful business growth for Taboola's partners. Matityahu's strong knowledge of digital advertising and media buying has played an instrumental role in the growth of Taboola’s programmatic business. He is always seeking new ways to innovate and drive growth in the programmatic space.