Freddy Sobin

Freddy Sobin is a seasoned CEO and Chairman Of The Board with a wealth of experience in the e-commerce and retail sectors. With a MSc from the Stockholm School of Economics, majoring in business management and a minor in entrepreneurship, Sobin is a leader in strategy development and execution, digital transformation, business development, and general management. Sobin is particularly skilled in leadership and has held various leadership roles in many organizations, such as KICKS, Skincity, Svensk Handel, Svenskt Näringsliv, AMAZING BRANDS STOCKHOLM AB, Salling Group, Bubbleroom, Outnorth AB, Svensk Digital Handel, Halens AB, Consortio Fashion Group AB, Cellbes AB, Consortio Finance, and Tretti AB.