Balaji Srinivasan is a seasoned professional with over 27 years of experience in the telecom industry and digital services, specializing in market share expansions in India, East Africa, Maldives & Afghanistan. He began his career as a market researcher, where he gained a strong foundation in consumer insights, product & portfolio management, and customer service. Balaji has extensive senior-level experience in corporate strategy as well as operations. His unique mix of commercial & strategic marketing experience, coupled with a proven track record in customer lifecycle management, digital service marketing, revenue enhancement, and brand management sets him apart from the rest. Balaji is a result-oriented individual with a multi-country experience and has successfully mentored large varied teams to improve upon business & individual performances. He studied Master of Business Administration (MBA) at Narsee Monjee Institute of Management Studies, Mumbai, and holds a B.Com degree in Economics and Commerce from the University of Madras.