Ellen Sills-Levy is a seasoned marketing research and strategy expert with over 25 years of experience in a variety of global sectors including financial services, healthcare, technology, and advertising & media. She is the founder and former CEO of ESL Insights, LLC, and has worked with companies of all sizes and various customer segments, such as C-suite executives, Baby Boomers, High Net Worth Individuals, Millennials, and Financial Advisors. As a marketing researcher, Sills-Levy offers a state-of-the-art research toolkit and an exceptional ability to listen to what is said and unsaid by customers. She specializes in business strategy, brand positioning & brand health, concept development and testing, market segmentation, data mining & analysis, customer attrition and loyalty, and corporate reputation. Her accomplishments include creating new branding for a major Property & Casualty insurer based on research of unconscious motivators, acquiring and retaining Millennial investors for banks, developing a growth strategy for a healthcare provider to penetrate new regional markets, and studying the emotional impact of COVID-19 and how people think their lives will change after the crisis ends. Sills-Levy is also a Professor of Marketing at LIM College and a former President of the Market Research Council. She is a sought-after speaker on marketing research, business strategy, and customer experience, and regularly contributes to industry publications such as Quirk's, Healthcare Marketing Report, and Marketing Insights Today.