Vera Ouyang is a 6+ year media and advertising industry veteran with experience in consulting, publishing, and agency work. She specializes in analyzing data to derive insights that drive strategic decision making. Vera's passion lies in helping advertisers understand their advertising effectiveness to improve their Marketing ROI. She has worked with global advertisers across multiple industries, including Automotive, CPG, Retail, Pharmaceutical, Financial Services, and Non-Profit organizations.

Vera holds a Bachelor of Arts degree from Denison University and has studied at Middlebury College, Temple University (Japan Campus), and Cornell University. She has held multiple roles as a Research & Insights Director, Global Intelligence Manager, and Senior Research Analyst at companies such as Mirriad, OMD USA, NBCUniversal, and Nielsen. Vera has also interned at Converseon and worked as a Teaching Assistant, Research Assistant, and Academic Tutor.

As an analytics story-teller, Vera has a unique skill set that allows her to combine data analysis and strategic thinking for exceptional results. She has a keen interest in both the US and global media and advertising landscape and trends.