Corinne Avelines

IMD Business School

Singularity University

IMT Atlantique

Lycée Masséna

Senior Executive  -  Business & Technology  -  Non-Executive Director  -  Startup & Corporate

Amsterdam, North Holland, Netherlands

myTomorrows: Earlier, better access to all possible treatment options.Across the world there are major advances happening in drug development. However, innovation is only meaningful when there are ways to access it. Patients and physicians may not know about drugs being developed for specific medical conditions. Sometimes they may also not know how to get through the potentially complex process of accessing these drugs in development. myTomorrows can help. We are dedicated to helping patients discover and access all possible treatment options. By building new pathways together, we want to give more patients more tomorrows.As a transition executive, leads strategic, business & tech driven efforts: • Outline strategic ambition of the company for mid and long term, as well as strategic priorities;• Align organisation & processes with strategic ambition;• Assess tech platform & capabilities to deliver on strategic ambition;• Articulate business offering framework including structured pricing, value proposition and service delivery framework;• Manage engineering and community / marketing teams to deliver on short term priorities.

myTomorrows

Chief Digital Officer

Innit helps consumers personalize their relationship with food. Our platform services provide food industry players with the tools and APIs they need to enhance experiences for their users, around 3 strategic pillars: Personalised Nutrition, Cooking, Connectivity.Support business operation & development efforts in Europe:• Manage selected partner operations;• Contribute to business development & sales efforts.

Innit

Advisor

Member of the Supervisory Board.Member of the Selection & Remuneration Committee.Reappointed for a term of 4 years in 2020.Spadel is a European group that produces natural mineral water and refreshing beverages with natural mineral water. In Benelux we are market leader for natural mineral water thanks to our successful brands Spa and Bru, in Bulgaria with the Devin brand and we have a strong regional presence in France with our local brands.Our brands are Spa, Bru, Devin, Wattwiller and Carola. Our strategy is focused on strong regional brands with a low carbon footprint.Our mission : By providing local, natural  water based products ​to contribute to the health of our consumers ​and a more sustainable planet, ​we will, together, grow continuously and profitably.

Spadel

Non Executive Director

WomenCorporateDirectors (WCD) is the world’s largest membership organization and community of women corporate board directors. WCD is a trusted community of directors serving on more than 6,500 public and private boards around the <a href="http://world.http://www.womencorporatedirectors.com">world.http://www.womencorporatedirectors.com</a>

WomenCorporateDirectors Foundation

Member

Member of the Supervisory Board.Chair of the Selection & Remuneration Committee.Reappointed for a term of 4 years in 2020.Mobility is essential in everyone's life: it connects you with the world. Transdev NL (formerly Connexxion) gives people everyday the freedom to go wherever they want, via buses, trains, taxis. With more than 10000 people and a revenue of 966 m€ in 2013, Transdev NL operates renowned brands like Connexxion, Veolia Transport NL and Witte Kruis (White Cross).Transdev NL is part of Transdev, a global player in the passenger transport sector and mobile care. Transdev is established in 20 countries and operates with a wide range of modes: buses, taxis, trains, light rail, ferry and bicycles.

Connexxion

Established & managed Innit's operations in Europe:• Defined & executed business strategy in Europe, based on commercial partnerships with large retailers, appliance manufacturers and food manufacturers;• Led commercial efforts, built the revenue pipeline and closed strategic partnerships in selected countries (France, UK, Sweden);• Negotiated contractual long term agreements with partners;• Defined & established our B2B value proposition in Europe, its structure & SaaS pricing;• Managed engagements and business operations in Europe.

SVP International Operations & Managing Director Innit BV

The VR/AR Association (VRARA) is the global industry association for virtual reality, augmented reality, and mixed reality connecting leading solution providers with brands and customers. Our Advisory Board includes Robert Scoble, Greg Jones/Google, among others. With over 3700 companies & organizations registered, it is designed to foster collaboration between innovative companies and people in the VR & AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

VR/AR Association - Netherlands

President, Amsterdam Chapter

Supported business development efforts in Europe:• Outlined strategic approach for establishing business & operations in Europe;• Contributed to sales efforts with large appliance manufacturers and retailers in Europe.

AkzoNobel is a leading global paints and coatings company. With operations in more than 80 countries and 45,000 people, we supply industries and consumers worldwide with innovative and sustainable products. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka.Reporting into the board.Led the global digital transformation strategy for AkzoNobel Paints & Coatings.• Created a scalable and centralised digital delivery and operational capability supporting all AkzoNobel's digital marketing and eCommerce initiatives, and the foundation to support the ambition of an integrated P&C digital strategy;• Surpassed 20 million downloads globally of our flagship Visualizer app,  live in over 60 markets supporting consumers to visualize color and be more con_____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND_____fident in color choice;• Created the AkzoNobel Expert App, a companion app for Professional Painters, launched in several geographies and bringing a full digital journey to serve painters in their day to day job;• Implemented eCommerce strategy and platforms driving direct business, like the ability to buy products directly online or on our retailer partner's webshops;• Established a data and analytics driven organisation as the foundation underpinning all digital initiatives and delivering new insights on color, products, consumer decision journey;• Piloted a first Artificial Intelligence initiative with the launch of the Dulux assistant chatbot on dulux.co.uk and _____ILLEGAL_CHAR_SSSTART0ILLEGAL_CHAR_EEEND_____flexa.nl, delivering improved conversion ratio.

AkzoNobel

Global Head of Digital & eCommerce (Chief Digital Officer)

D.E Master Blenders 1753 is the third largest coffee and tea company in the world, headquartered in the Netherlands. With sales of €2.7bn, our coffee and tea products are available in more than 45 countries and 70% of our revenue comes from markets where we have a No.1 or No.2 position.Reporting into the boardLed DEMB's global digital strategy for all categories and geographies• Performed a global assessment of all digital assets, processes, capabilities and competition activities for the 5 categories (45+ brands)• Defined global strategy and execution plan to reach 20% cost saving, reduce brand footprint complexity (from 700+ digital properties) and align with local strategies to impact local business KPIs• Investigated a new ecommerce business opportunity of 5m€+ NPV• Turned around digital strategy for the Senseo brand to a single and consistent brand approach together with Philips, researching consumer journey and insights, redesigning brand experience and exploring innovative mobile ideas

D.E MASTER BLENDERS 1753

The CMO Council operates as the premier knowledge transfer agent and affinity group for chief marketers worldwide. It acts as a catalyst for marketing transformation, best practice development, and functional accountability and improvement in global organizations. The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 7,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

CMO Council

Advisory Board Member

Non-executive advisor for 3 early-stage startups located in France and Switzerland. Industries: healthcare / medtech, travel & tourism, strategic consulting.Coaching on strategy, business model, sales distribution, business development, financing, marketing, organisation.

Startups

Non-Executive Advisor

Global leading navigation company with an installed base of more than 45 million portable navigation devices around the world.Reporting into the boardLed TomTom’s global digital strategy and organization, for B2C and B2B businesses, with a team of 50+ people in sales, marketing, technology and operations, based in Amsterdam (NL), Boston (US) and Pune (India)P&L accountable for more than 100m€ revenue per yearJoined as VP Content & Services Marketing, leading content & services strategy for the consumer market• Created a global 50+ centralized digital team, defining & executing a 2 year strategy• Overachieved targets by delivering flat revenue in a market declining 20% YoY• Rationalized and restructured operations to reduce costs by 10%, executing upon the company’s downsizing & reorganization• Initiated consumer engagement, multiplying by 3 engagement on social networks• Redefined the map positioning & Live Services global value proposition, resulting into a 10% increase of attachment rate• Expanded TomTom HD Traffic footprint to more than 15 countries in a year

TomTom

Vice President Global eCommerce & Digital Marketing (Chief Digital Officer)

The IMD MBA General Management program is grounded in the extensive relationships IMD has built over the years with successful global organizations. It is a highly selective program that combines innovation, relevance to business, and a unique blend of intensity and dedication to the individual.Startup project in the field of micro-finance.Defined a ready-to-execute business plan for our client, including strategy, micro-finance financial vehicle, market analysis, value proposition and country matrix, sales and marketing, team and organization, financial model and projections.Consulting project in the field of aircraft manufacturing for a global supplying leader.Defined a competitive response and ready-to-execute plan, including industry and market analysis, competition analysis, strategy and marketing recommendations, internal change management recommendations, R&D recommendations.Small enterprise (water cleaning solutions for factories) consulting project in South Africa.Analysis and streamlining recommendations on key issues in the fields of funding, sales, business processes and organization.

Master of Business Administration (MBA)

French leading ecommerce website with a record of 155'000 transactions in one day and 9 million visitors per month; subsidiary of SNCF, the French railway company.Reporting into the boardLed a 150-person and 30m€ unit, based in 2 different locations in FranceAccountable for all customer engagements, including <a href="http://voyages-sncf.com">voyages-sncf.com</a>, eurostar.co.uk, <a href="http://thalys.com">thalys.com</a>, CFF, and travel agencies, with a budget of more than 30m€ per year• Streamlined unit to profit-centered in 3 months, aligning business, strategy and organization, resulting into reengaged teams and delivery of 30’000+ mandays engagements for customers in 2008• Renegotiated main suppliers’ contracts, introducing legal and pricing structure, resulting into cost predictability and flattening instead of uncontrolled growth• Negotiated a global contract of 5m€ over 3 years to outsource half of the IT projects, doubling the volume of business opportunities the company could commit to• Delivered <a href="http://Voyages-sncf.com">Voyages-sncf.com</a> main innovations driving 25m€+ yearly revenue, including launch of the first mobile commerce site, the redefinition of the SNCF pricing policy and the launch of UK domestic travel on Eurostar.co.uk

Voyages-sncf.com

Business Unit Director (Chief Operation Officer)

Consulting and engineering company of more than 4'000 people in EuropeReporting into the CEO’s office and then into the general manager for FranceCreated new business units from scratch and managed engagements – main customers were global companies in banking, telecoms, media and industry• Generated a new profitable business of 12m€ revenue and a team of 40 people• Managed different business units of up to 60 people, generating 7m€ revenue• Initiated business of Devoteam UK and identified local acquisition targets

Devoteam

Business Unit Director (Engagement Director)

Consulting and engineering company of more than 10'000 people worldwideReporting into the Business Unit Director• Created and established a new business from scratch, managing engagements and generating a 2m€ revenue within two years and a team of 25 people• Managed development projects, up to 600k€, for French, German & Saudi Arabian banks• Joined as tech engineer coding for banking software in C, SQL (Informix, Oracle), and shellscript in various Unix environments