Rui Ladeiras is a seasoned digital marketing consultant with over a decade of experience in the industry. He specializes in SEO and content, competitive analysis, display advertising, and overall marketing strategies. After completing his undergraduate studies in Marketing Management at IADE - Creative University, he pursued further education in marketing, including a postgraduate degree in digital marketing from FLAG.

Throughout his career, Rui has worked with clients from various industries, using his skills to plan, strategize, and manage successful campaigns that drive measurable results. Prior to his current position as a Search Engine Optimization Specialist at WYperformance, he worked as an SEO specialist at Wise Pirates, iProspect, and WYperformance, a PPC Account Executive at GroupM, and a Digital Media Executive at Mindshare.

His expertise extends to competitive analysis, where he studies the market and competitors to identify opportunities for his clients. He has also developed a niche in integrated digital channel campaigns, creating optimized content for social media, paid ads, and websites for high-quality traffic. He has participated in various workshops and additional education in guerrilla event management, social media management, and sports marketing, among others.