Susan Tam is a seasoned marketing professional with over 15 years of experience in the business industry. She has a strong knowledge and understanding of marketing principles, practices, and techniques with a background in both traditional and online marketing strategies. She has proven management skills in leading cross-functional teams on key projects including business development, managing revenue reports, and forecasting. She is experienced in developing targeted lists for campaigns, list segmentation, and organizing logistics for various marketing initiatives such as trade shows/events, direct mail/email marketing campaigns, and client outreach programs. Susan is also an expert in implementing online marketing activities, email campaign execution, analyzing, testing, and optimization, social media optimization, SEO site optimization, site analysis, keyphrase strategies, search insights technical and content recommendations. In her impressive career, she has held various positions such as Director of Acquisition Marketing at Payability, Digital Marketing/ Head of Email Channel at Vantage Deluxe World Travel, and Membership Marketing Manager/ TCS Contract at Network Health.