Jeff Hadfield is a seasoned sales, marketing, and content professional with over 25 years of experience in the technology industry. He specializes in helping businesses, from startups to global enterprises, define their messages, build outbound plans, plan and execute sales, and marketing strategies, construct content marketing, and measure and define success. Jeff is known for his unique blend of sales, marketing, content, and management expertise, technical savvy, and practical advice, which has helped him become the go-to expert adviser for hundreds of companies.

Jeff has extensive experience working with IT pros, developers, and developer marketers, presenting to thousands of them over the years. He has also written, edited, and curated content for IT pros, developers, and developer marketers, delivering what's important to both groups. Jeff has held senior management roles at Visual Studio Magazine, Java Pro, Enterprise Architect Magazine, Windows Server System Magazine, WordPerfect Magazines, and more. As CXO (and previously President) of Developer Media, he helped all marketers reach developers in an authentic way that also met business goals.

Jeff has worked with companies such as SAP, Google, Microsoft, Apple, Amazon, Adobe, Intel, AMD, AT&T, Visa, PayPal, Plantronics, ESRI, and hundreds of IT and developer tool, component, and services companies. He also has a passion for music, technology, and cycling.

Education-wise, Jeff studied a certificate at Stanford University and received his BA from Brigham Young University.

Jeff has been involved with several organizations over time, such as 1564B, Hearten House, and Dent The Future. He has served as a member of the Developer Advisory Board at SAP, the Director Of Experience + Partnerships at Dent The Future, Founder, Principal Consultant at HADFIELD JONES, CXO at The Code Project (USA) Inc., CXO at Developer Media, Vice President, Publishing at FTP / Fawcette Technical Publications, and Editorial Director at Word Perfect Publishing / IVY Communications.