Mimi Wylie is a senior marketer with over a decade of experience in the UK and global markets. Her experience includes working with major brands such as Universal TV, E!, Empire, and LEGO. Mimi's focus is on developing consumer-led activity that meets business objectives, whether that be in brand strength, sales growth, or delivering new launches. Her expertise includes strategic annual marketing plans, go-to-market plans, ATL and BTL line campaigns, team management, and development and management of budgets. She is highly analytical with strong numeracy skills, making her an asset to any organization. Mimi's educational background includes a postgraduate degree in Sociology from the London School of Economics and Political Science and a degree in Fashion Marketing and Communication from Nottingham Trent University. Her commitment to charity work is evidenced by her position as Head of Fundraising at Revitalise Respite Holidays.