Tara Hirebet is a globally experienced business intelligence and research-focused professional based in Singapore. She has a multi-cultural and socially responsible approach to her work, with expertise in new product development and go-to-market strategy, and a deep understanding of consumer trends and human behavior. Tara is a thought leader and trusted advisor to senior management, with a talent for abstract thinking and keen visual aesthetics. She is a skilled communicator and public speaker, featured in numerous events including TEDxWomen Singapore and United Nations Development Program. Tara's education includes studies at the Massachusetts Institute of Technology and Falmouth University, as well as an Honorary BA with Distinction from the University of Toronto. She has held senior roles at Google, GO-JEK, R/GA, and TrendWatching, and has volunteered for organizations such as 21C Girls and BillionBricks, making a meaningful impact on social issues.