Justin Kauffman, a dynamic innovator with 5+ years of experience in the consumer insights industry has spent his career leveraging research, analytics, and expertise to empower marketing and product teams to drive brand growth and execute successful campaigns. Kauffman has honed his research abilities on both the client and vendor side working with CPG, entertainment, financial services, and insurance companies. With a Master of Arts in History from Lehigh University, Kauffman has a proven track record in project management, client solutions, and brand expansion. He is an expert in quantitative, qualitative, and secondary research disciplines, attitudinal and behavioral studies, and audience segmentation. Additionally, his knowledge extends into package and communication testing and customer journey mapping. He has worked in various positions such as the Manager of Global Consumer Insights at Hasbro and Market Research Associate at ORC International. Currently, he is the Manager of GTM Strategy, Insights & Analytics at Sonos, Inc.