Caryn Lum is a business professional with a passion for self-improvement and contributing to society. She graduated with a Bachelor (Hons) of Business in Management from the Universiti Terbuka Wawasan and a diploma in Business Information System from Tunku Abdul Rahman College. Lum has worked with top companies in Malaysia, including Axiata, AirAsia, Volkswagen Group Malaysia, Maxis Berhad, and Celcom Axiata Berhad, in roles ranging from Specialist to Manager. She has experience in lifecycle management, CRM, churn prevention and retention management, and document analysis. Moreover, before her professional career, she worked as a Brand Ambassador for Harpers Trading.