Cologne University of Applied Sciences

Pontificia Universidad Javeriana

Communications  -  Community  -  Experiences

• Community Engagement: Develop and expand community-based breakfast clubs in DACH region 
• Event Hosting: Organize monthly Gen. WOW brunches across German cities 
• Content Creation: Develop engaging content for newsletters, website and Instagram 
• Customer Service: Manage interactions on social media, email and WhatsApp

Bauer Media Group

Community Manager Gen. WOW – Digital | Event

Currently supporting brand experiences and employee incentive events in Germany and across Europe.

various

Freelancer for Event, Guest Experience und Feel Good Support

Yoga Alliance® 200hrs Yin Yang Yoga Teacher Training 
Yoga Alliance® 100hrs Goddess Vinyasa Flow Teacher Training

Career Break

Personal goal pursuit

• Relationship building & growing co-creation partnerships with healthcare practitioners
• Managing, moderating, engaging co-building community incl. content creation
• Gathering user feedback & implementing their needs in ongoing product dev.
• Working alongside the Product, Prod. Strategy, Prod. Marketing & UR teams to ensure an excellent user experience

Doctolib

Product Engagement Manager

• Facilitated mission/vision workshop, developed a communications strategy and successfully reached milestone of 3k downloads by Dec. 
• Oversaw the startup's external communication, e.g. content production for social media channels, press mailings, newsletter and initiated an editorial calendar. 
• Suggested and executed partnerships for co-marketing activities. 
• Contributed to the company's culture and team building.

Aumio

Marketing Communications Consultant

Event hosting and moderation to connect and empower people, spread ideas, knowledge and joy: 
• 12HRS.US Society Disrupted international Conference: 2-day online moderation.
• femrep e.V.: Hosting and moderating a female leadership panel incl. 120 guests & leaders from Greenpeace, Viva con Agua, Hamburg University, Der SPIEGEL; a financial independence workshop for women; community meet-ups.
• 12min.me e.V.: Ongoing event moderation, speaker handling and event photography.
• CHOIRONA: Setting up a digital choir to engage people at home during COVID-19.

Various Non Profit organizations

Event Hosting | Moderation | Community Building

• Development and execution of a Brand Activation Plan for OneFit in Hamburg to increase brand awareness, acquisitions and member loyalty.
• Project management and controlling to make sure all marketing activities run smoothly. 
• Budget management and planning.
• Hiring, negotiating, briefing and handling of external service providers (freelancers, agencies, photo- and videographers).
• Organization and hosting of local (community) events.
• Local content management online and offline (e.g. creation of high quality content, input for owned channels: newsletters, facebook and instagram).
• Setting up valuable partnerships with brands, local companies and influencers. 
• Arranging promotions and building a network of local brand ambassadors.

OneFit

Regional Brand Activation Manager

Global Talent Exchange Program within the Brand Marketing Team at Edelman Bay Area.

Edelman

Account Executive - Consumer Marketing

Brand activation team: Influencer relations specialist with a passion for event marketing.
• influencer strategy, conception, event management, relationship building and client consultancy.

Account Executive - Influencer Marketing & PR Events

Consumer Marketing (Beverages & Spirits):
• organizing and putting together high profile events, including on-site support. 
• developing communications concepts. 
• media clipping, tracking and reporting. 
• establishing relationships with media, bloggers and industry professionals. 
• attending networking and media events. 
• composing briefing documents, press releases and campaign material. 
• organizing photo opportunities

Assistant Account Executive

• International guest management and back office at leading trade fair for the bar and beverages industry in Europe (Bar Convent Berlin). 
• Project management of CSR initiative “Driver's Corner”: Tour planning, coordination with agencies and assistance with press activities.
• Event management of internal Corporate Responsibility Day 2014: Independent realisation from planning and procurement to execution.
• Assistance to various events and incentives: guest management, creating briefings, communication material and event reporting.

Key skills: Demonstrated commitment, organizational talent and the ability to successfully manage multiple projects while meeting critical timing schedules without losing a smile.

Bacardi

Trade Advocacy & CSR Assistant

Audi A3 Dealer Meeting 2012, Copenhagen, Denmark. 
BMW 3 Series Product and Brand Experience 2012, Faro, Portugal. 
BMW 5 Series Product and Brand Experience 2010, Lisbon, Portugal. 
Award Galas (German Television Award, Comedy Award, Golden Camera). 

Learned how to lead a team, ensured prompt, courteous service and overall guest/client satisfaction. Proved reliability and ability to cope with pressure. Supported colleagues, made sure the team stayed motivated and encouraged a group atmosphere.

Freelancer for event assistance and guest experience support

Editing images using Adobe Photoshop CS4. Preparing correspondence, scheduling shootings, filing documents. Assisting in sales and acquisition. 

Key skills: Passion for creative tasks, gained graphic skills in Adobe Photoshop CS4 and improved attention to detail.

Maren Struckmeyer