Sylvia Yung is a seasoned executive with extensive experience in cross-functional leadership and management roles across various industries and markets in North America and Asia. As a Creative Generalist and VP of Everything Else, she has perfected the art of steering multiple and changing priorities to connect people and processes to get things done. Sylvia holds an Associate's Degree from Emily Carr University of Art and Design, and has also trained at Capilano University, Procter & Gamble, American Consulting and Training, and the Ivey Business School at Western University.

Sylvia has a rich portfolio of achievements, having worked as Vice President Communications at Anthem Properties, Owner's Representative, and Assistant to Chairman at Mark Anthony Group, Owner's Representative, and Assistant to Proprietor at Mission Hill Family Estate Winery, Assistant to the Director of Finance and Corporate Services at The Hongkong and Shanghai Hotels, Limited and the Managing Director at Procter & Gamble in Hong Kong and China.

As Principal at CatalysUs Projects, Sylvia helps Entrepreneurial Founder/CEOs and executives to succeed by aligning their goals with their resources, thus transforming their businesses into thriving entities. She is an intuitive business analyst, a curious non-conformist and engages all parties in genuine and respectful discourse. Sylvia is a transformational leader who has made a name for herself in the industry as someone who can manage change and innovate to transform entities.