Vikash Modi has over 12 years of experience in both online and offline media, specializing in digital media strategy, mobile marketing, integrated planning, and content marketing. He has received many accolades throughout his career, including being recognized as one of the top 30 professionals under the age of 30 in India by IMPACT-Exchange4Media. He has also won many awards for his work, including Cannes 2009, EMVIES 2009-2019, and World Media Awards in 2017.

Modi has worked with a wide variety of brands, from FMCG to automotive, banking, insurance, entertainment, and many others. He has contributed to the success of winning big business pitches for brands like Loreal, Mondelez, PVM, Danone, and Tata Motors, among others. He has also developed expertise in new product development, new business development, measurement and attribution, and the use of AI in media.

Modi has studied Manage Mentor Leadership Program at Harvard University and holds a Master of Business Administration (M.B.A.) degree in Advertising and Media Planning from SIBM Pune. He has held several positions at Wavemaker, including Head of Digital, Client Partner, Client Lead, Business Director, Associate Business Director, Group Head, Senior Manager, Manager, Executive, and Management Trainee.