Dan Patton is a seasoned digital media expert who's been at the forefront of the industry for over two decades. With a track record of delivering mass engagement and driving complex digital transformation, he's held leadership roles at top global media companies including AOL, MTV, and Viacom International Media Networks. With a BA in Social Science and a post-grad Diploma in Film & TV, Communication and Media Studies from University of Westminster, Dan has honed his skills in audience acquisition, retention, and optimization, setting up the first Audience Team at Viacom. He holds a world record for generating one billion tweets from a voting campaign, making him a passionate and successful social media strategist. Dan's been a keynote speaker and judge at industry awards events and currently serves as a Digital Director at Outernet Global Ltd after serving as a Strategic Advisor at Social Life Ltd.