Robert Russotti is a professional with extensive experience in online marketing, particularly in the eCommerce industry. He has served as a Senior Director in the field and has been responsible for overseeing advertising, web analytics, and the marketing function. He has specialized skills in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC) advertising, digital analytics, partner marketing, demand generation programs, budgeting, forecasting, and strategic planning. Robert holds an MBA in Marketing and International Business and has also studied Chemistry, Math & Physics, and School Business Administration. He has worked with several organizations and held various positions, including Communications Officer at Eastern Suffolk BOCES, Executive VP Marketing & New Business Development at Devise Associates, Director of Industrial Marketing at MSC Industrial Supply, Owner at Entity Marketing Consulting, Director of Marketing at Olympus, Senior Product Manager at SONY Materials Research Corp, and Product Marketing Manager at Voltaix, Inc. As a businessman, writer, and inventor, he is adept at leading and training teams and has excellent interpersonal, negotiation, and problem-solving skills. He is passionate about innovation, operational efficiency, and devising creative strategies for growth.