Dartmouth College

Brearley

Sr. Content Marketing Strategist, Brand Storyteller, Healthcare Marketing Pro, Digital Experience Strategist

Help Greenough clients in healthcare, technology and other sectors tell powerful stories that influence and inspire key audiences to action. Create strategic content for traditional, digital, and social media channels and websites, including contributed articles and native content in top-tier publications, blogs, and white papers that help position Greenough's clients as thought leaders in their respective industries. Perform competitive website audits, recommend ROI-prioritized improvements in multi-phase roll outs, and create compelling website copy.

Greenough

Senior Content Strategist

Designer of one-of-a-kind, handcrafted jewelry and custom jewelry featuring semiprecious and vintage beads, stones and components. Many designs incorporate precious metals, including fine (.999) silver and 24K gold. Custom beaded bridal and wedding jewelry a specialty.

Polished & Put-Together

Owner / Jewelry Designer

Digital marketing strategy, marketing communications and training consultancy. Clients have included The Wonderfactory, Greenough Brand Storytellers, AOL, 3H Technology, DigitalThink, IBM, PARTNERS+simons, British Telecom, Searchline, and Fitzgerald Communications, among others.
* Developed customer-focused digital marketing and branding strategies.
* Developed best practices for digital customer experiences. 
* Performed client website audits and competitive audits and provided recommendations for phased improvements to support clients' strategic objectives.
* Created strategies and copy for web sites, white papers, brochures, speeches and training programs for a variety of clients. 
* Co-authored a retail e-learning position paper with best-selling authors Roger and Tina Blackwell. 
* Created an e-learning course on the retail industry for new hires and account managers with retail clients.

CommuniConcepts

Principal

Senior Editor and Technical Editor at the first magazine specifically for metal clay artists, which also was created by metal clay artists. This niche publication was in print for 5 years and had international retail distribution and subscribers. In 2015 it evolved into a new, digital-only resource. I was promoted from Senior Editor to Senior Editor/Technical Editor in September 2013. Also contributed feature articles.

Cre8tivefire.com / Metal Clay Artist Magazine

Senior Editor / Technical Editor

Developed innovative online marketing strategies for creating relevant, compelling and addictive customer experiences for clients such as E*TRADE, Martha Stewart Living Omnimedia, Comcast, NBC Universal, Tnemec Company, Flock, WebMD, and The Discovery Channel.
* Identified and prioritized key customer needs/desires, conducting primary and secondary market research as needed.
* Prioritized clients' corporate goals and their goals for digital marketing and communications initiatives.
* Performed digital audits to evaluate clients' websites and other digital marketing and communications initiatives against those of their key competitors.
* Identified clients' key strengths and weaknesses vs. competitors and vs. customers' expectations of the brand.
* Identified opportunities to take leadership positions by satisfying as-yet unmet needs in innovative ways.
* Recommended strategic site enhancements and new digital initiatives to ensure parity in key areas, differentiate the brand, demonstrate innovation and leadership, and support overall corporate business and marketing objectives.
* Prioritized recommendations and phased rollouts based on cost, time/complexity, and projected ROI.
* Advised clients on other aspects of digital marketing strategy, e.g., viral marketing, blogging, support forums, social media.

The Wonderfactory

Director of Internet Strategy

Strategic advisor to more than 500 employees in 8 countries on critical business trends resulting from emerging technologies. Promoted and nurtured thought leadership and customer-focused innovation throughout the enterprise.  Clients included FleetBoston, GM BuyPower, Nestlé, Friskies, L’Oréal, others.
* Advised business development, client teams and senior management on major industry trends as well as specific issues and strategic opportunities for our Fortune 1000 prospects and clients. 
* Defined the key elements of the customer experience that successful companies would need to provide to satisfy the rapidly escalating expectations of 21st-century customers in a technology-enabled world.
* Co-managed (with the Director of Business Intelligence) a team of writers and secondary researchers.

Zentropy Partners

Director of Thought Leadership

Established best practices, created effective client Web sites and campaigns, and published insights on online media opportunities at this lead interactive arm of McCann-Erickson Worldwide. 
* Directed and refined the agency's core branding and strategy development processes and guided online branding, business and marketing strategies for key clients.
* Directed or advised on strategies for clients including AT&amp;T, MasterCard, Motorola, Pandesic, MobileSoft, Nestlé, Olympus, Switchboard, ADSmart, others.
* Established guiding principles including Ten Keys to Customer Service Online, a framework for satisfying customers with online experiences and tactics for optimizing user experiences.
* Created, edited and authored Bifocals, analysis/commentary on key e-business issues. EDI Forum's prestigious Journal of Electronic Commerce re-published the article on online advertising. eMarketer wrote of  Bifocals, “It’s smart advice, well thought-out and well written. Read it, and take it.”

Thunder House

Director, Interactive Marketing Strategy

Alternate spelling for Thunder House Online Marketing Communications used by others on LinkedIn. Position was similar in scope and responsibilities to my subsequent promotion to Director of Internet Strategy for the same online marketing agency.

Thunderhouse

Internet Strategist

Wrote copy and developed strategies for best practice web sites.

Thunder House Online Marketing

Senior Writer/Internet Strategist

* Wrote and designed marketing communications including white papers, executive speeches, sales presentations, brochures, sales/marketing guides, bylined articles, positioning statements and messaging for IBM e commerce units. 
* Directed/consulted on training programs for flagship online business marketplace for MRO.

Marketing Programs Manager and Consultant

Owned key agency-client relationships at this award-winning advertising and marketing agency with billings of more than $14 million, which specialized in high-tech accounts.  Drove software product launch for the agency's most profitable account. Special commendation for excellence from the President.

DRK, Inc.

Senior Marketing Programs Manager

Involved in all aspects of concepting, writing, producing and editing videotapes, marketing materials, and training programs at this award-winning corporate communications agency.  Clients included American Express, Merrill Lynch, Reuters, Prudential Insurance, Marsh & McLennan, Minolta and Chemical Bank.

NJSambul & Company, Inc.

Director, Corporate Communications

Developed and presented training programs for staff and executives. Managed two direct reports.

Margaret Schindel