Lawrence O'Connor is a marketing expert and educator with years of experience in the field of entrepreneurship. He obtained his undergraduate degree in Sociology from Emory University, and he furthered his studies with a focus on Digital Marketing at General Assembly. He began his career as a VP of Artist Relations at Tree Sound Studios, where he developed his passion for connecting with people and building relationships. From there, he held several positions in various organizations, such as Business Sales Specialist at Apple Inc., Marketing Associate at Techstars, and Marketing Manager at Gather Technologies. He was previously the Director of Entrepreneurship at The New School in Atlanta, where he guided students through the intricacies and challenges of startup life. As of now, Lawrence is an esteemed Marketing Instructor at General Assembly, where he shares his knowledge and experience with aspiring professionals.