Colgate University

CEA Florence Center

Senior Account Executive at Snap Inc.

Santa Monica, California, United States

Snap Inc.

Senior Account Executive

Account Executive

Senior Account Manager

Account Manager

- Grew relationships and executed multi-platform partnerships with advertisers through marketing pitches, education on Marie Claire’s value proposition, and campaign consultation.
- Connected with clients to understand their goals and devised creative, insight-driven marketing campaigns.
- Wrote proposals and designed presentations to convey Marie Claire’s mission and recommended program opportunities; created campaign recaps with highlights and future enhancements.
- Guided and activated integrated marketing programs: communicated regularly with internal and external teams; oversaw the production process; managed timelines and deliverables.
- Collaborated with the sales team, editors, advertisers, agencies, and vendors to plan and execute cross-platform campaigns including print and digital content, tentpole and local events, influencer programs, and sweepstakes.

Marie Claire

Integrated Marketing Manager

Integrated Marketing Coordinator

- Supported two teams of eight people, balancing multiple deadlines to assist with sales and marketing projects.
- Assisted Sales Managers and Directors in responding to requests for information and preparing for client meetings: conducted market research; prepared detailed reports about advertisers; created external site-specific presentations.
- Designed marketing presentations for monthly internal meetings: collected and organized research to effectively highlight our sites’ strengths and capabilities, relevant programs, and editorial franchises.

Hearst Digital Media

Sales/Marketing Assistant

- Managed multiple cases and collaborated with lawyers to build an adequate defense for each client.
- Conducted research, located and interviewed witnesses and other pertinent individuals, and prepared detailed reports to convey key findings to justice officials.

The Legal Aid Society

Investigative Intern

- Conducted in-depth, issue based research; prepared research summaries; created content for the website and social media accounts to raise awareness on key issues, promote the organization’s achievements, and engage its supporters.

Maddy DeGenova