Chris Nichols is a seasoned banking professional with extensive experience in the industry. He is dedicated to redefining community banking by utilizing a combination of improved customer engagement, efficient capital allocation, and quantified decision-making methods. After studying economics at UC Santa Barbara, Chris went on to hold numerous influential roles in various organizations throughout his career. He served as the Director of Capital Markets at SouthState Bank, the Chief Strategy Officer at CenterState Bank, and the co-founder at Wall&Main, Inc. Chris also served as the Conference Advisor at the American Bankers Association and the Community Bankers Conference Advisor at S&P Global Market Intelligence. In addition to these roles, Chris has contributed significantly to the banking industry as a whole by serving on the Editorial Advisory Board at Banking Exchange. Chris's expertise lies in strategic planning, bank performance, relationship profitability, loan pricing and credit management, liability structuring/pricing, customer engagement, and bank marketing.