Paul Jitta is an experienced entrepreneur with over a decade of experience in the digital industry. He has served as the CFO and Business Developer at DPDK for most of his career where he has worked with a diverse range of brands, companies, and multi-disciplinary teams. Paul has vast experience in various industries including FMCG, Automotive, Apparel, Healthcare and Pharma, Utilities, Telco, Real estate, and Finance. He has helped in building, managing, and monetizing digital brand portfolios and programs, aligning business strategy to actionable goals. Paul has won over 50+ industry awards, shortlistings, and recognitions throughout his career, displaying a proven track record.

Paul is a passionate entrepreneur who is always on the lookout for emerging technologies, trends, and talent. He is an LLB Law graduate from the University of Amsterdam, with an MBA and MFC in Business Administration from The Hague University of Applied Sciences. In addition, he studied Makelaardij at IPD Opleidingen. Paul has served as a former Webby Awards Judge at The Webby Awards, a former CFO at Little Alice, and the former President of JFAS.

Paul has an easy-going, pragmatic, problem-solving, straightforward approach to his work. He is intrinsically motivated, driven to exceed expectations, and has excellent communication skills. Being Dutch, he is known for his direct approach and intense questioning, constantly seeking clarity and understanding.