Peter Harrison

Peter Harrison is a professional with a deep fascination for understanding human behavior and motivation.

With a background in History and Politics from Aberystwyth University, Peter has pursued his passion for people by exploring organizational change, work culture, and commercial ethnography methodologies.

His career highlights include designing and implementing quantitative research based on behavioral science insights, creating behavior change interventions, and delivering training sessions and conference talks on behavior change strategies.

Peter draws inspiration from prominent psychologists like Kahneman, Thaler, Wansink, and Gigerenzer, integrating their theories into his practical and creative approach to behavior change.

His work emphasizes the importance of experimentation and applying psychological principles to develop effective communications and interventions.

Peter has held significant roles in various organizations, including being the Founder and Researcher at Twine Insight, Director at BAMM, Director at The Sound: Exploration Strategy Innovation, Senior Director at BrainJuicer, Creative Director at BrainJuicer, Innovation Manager at BrainJuicer, Designer at Entheo, and Senior Research Executive at Research International.