Loyola University

Loyola University of Chicago

Andrean High School

Brand/Marketing Strategist, Business Development and Research

Bronxville, New York, United States

Manage the development of internal sales and marketing outreach efforts as well as assisting in Corporate branding and all external communications. Also work with outside sales team in providing research on prospects in order to make recommendations as to a strategy for closing opportunities.

Worldnow

Sales & Marketing Director

Brand Strategy, Market Research, Insight Mining, Multi-Channel/Digital)Accenture: Led internal team that developed the Transformational Outsourcing positioning for the Government Solutions Group enabling Accenture to become the recognized leader in Government IT Outsourcing within 18 months of establishing the group.St. Francis Winery & Vineyards: Created / Improvised strategic partnership with Kitchen Aid to help elevate brand awareness and enhance nationwide distribution by over 35%.The College Board: Developed the Naming, Branding and Multi-channel communications plan to promote the inaugural Principals Leadership Seminar Series, achieving all first-year CB enrollment goals.Microsoft: Directed Primary/Secondary research and subsequent Branding initiative to successfully introduce their Software as a Service (SaaS) offering to small/mid-size businesses.Nature Made Vitamins: Team Lead for the creation of The Wellness Advisor web site.  The site created lucrative e-Commerce alliances with leading vitamin suppliers such as CVS, Rite Aid and Walgreen’s increasing sales by over 30% since the launch of the site; Apogee Lifestyle Guided full-lifecycle corporate rebranding initiative including naming and brand architecture for this chain of Health and Wellness centers in the Northeast utilizing online/offline tactics and social/mobile media.GlaxoSmithKline Produced Multi-Channel Communications plan to help create enhanced awareness of GSK Oncology Group to Physicians, the Public and the Healthcare Community utilizing print, direct marketing, digital and social media tactics.

4D Brand Communications

President

The College Board: Managed the development of the Principals Leadership Seminar Series for High-School Principals including tactical and media recommendations.XO Communications: Created multi-Channel communications program to launch new VO/IP product line to small/mid-sized <a href="http://businesses.AroundaCity.com">businesses.AroundaCity.com</a>: Collaborated / Conceptualized with outside digital firm to launch this Travel & Leisure web site including I/A and UX consulting.  Initiative included forming strategic partnerships with local businesses to secure advertising programs in key travel destination cities.Microsoft Developed the brand strategy and Go-to-Market plan to enter the SaaS category based on insights/implications gleaned from primary and secondary research phase including competitive analysis, market sizing, category assessment and individual SWOT analysis of 12 competitors.St. Francis Winery and Vineyards: Managed Sales Promotion program and the Strategic Alliance Partnership with Kitchen Aid which maximized distribution and brand awareness

Marinelli Communications

Vice President

CT/NYC/VAAccenture: Led internal team that created the strategy for their Government Solutions IT portal… the cornerstone of an internal corporate re-branding effort.SAIC: Chief Strategist that created the multi-channel communications program in support of an award-winning Department of Homeland Security trade show event.Input LLC: Lead Primary / Secondary research and strategy consulting for Input’s IT clients including Deloitte Consulting, Booz, Allen Hamilton, Pearson Government Solutions and Microsoft including competitive/trend analysis, category assessment and market sizing studies.Dun & Bradstreet: Spearheaded a marketing strategy to launch the Enterprise-wide version of their Risk Assessment Manager (RAM) Software product including a branded Micro site

Brand Strategy Consultant

Smirnoff Vodka: Conducted Primary/Secondary research with respect to validation of the proposed positioning of the brand to a new, younger demographic.Baileys Irish Cream: Conceived web-based direct marketing campaign in order to promote usage of the brand beyond the traditional Holiday season.Gordon’s Gin: Directed team that produced Consumer and Trade-based marketing programs to enhance distribution of the brand in key demographic areas.M&M Mars Managed account team that was responsible for developing Lifestyle-based sales promotions targeting GenY/Millennials.

Thomas Jakelich