Sheigh Crabtree, an award-winning film journalist, new media and technology editor, has amassed an impressive background in online marketing and content creation. With expertise in original content, search, social media, and usability, Sheigh has worked for various prestigious organizations, including Yahoo!, UberMedia, Perfect Market, and the Los Angeles Times, where she was the News & Programming Director for Entertainment. She has also served as MyBO World Series Deputy Commissioner at Obama for America. Her specialties include brand strategy and planning, new business development, search and social media optimization and strategies, public speaking, and identifying and educating partners on emerging trends. Sheigh studied Comparative Religion and History at Smith College and attended St. Ann's High School in Brooklyn Heights, NY.