David Macciocca

Global VP of Growth @VideoMyJob - I help brands Connect, Engage and Scale - 7 x Startup Founder - 3 x Dad
Summary
David Cervelli is a seasoned professional with over 15 years of experience in disciplines like Innovation Program Delivery, Product to Market Strategy, Sales Enablement, and Digital Strategy.
He has successfully collaborated with a wide range of clients, from startups to Enterprise and corporate customers like Yahoo, Etihad Airways, Facebook, and Australia Post, to develop and implement rapid growth product to market strategies and enhance workforce engagement.
David Cervelli is a renowned speaker at conferences, covering various topics such as Lean Innovation, Digital Engagement, Sales Methodology, Negotiation, and Leadership.
His expertise extends to founding Discover Coaching in 2009, conducting workshops for startups, emerging leaders, and business owners on topics including Product-to-Market Acceleration, Social Media Strategy, Employee Engagement, and Personal Branding.
Specializing in Customer Engagement Strategy, LeanStack, BMC, Design Thinking, Disciplined Entrepreneurship, Product Development, Content Management, Growth Marketing, GTM Strategy, Team Enablement, Sales, Negotiation Training, Strategic Sales Planning, and Leadership Development, David Cervelli has a diverse skill set.
Apart from his professional endeavors, he is actively involved with the Not-For-Profit organization, HeartKids, dedicated to improving the lives of families affected by Congenital Heart Disease.
David Cervelli holds an MBA in Entrepreneurship/Marketing Management from the Australian Institute of Business and has pursued further studies in Disciplined Entrepreneurship and Innovation at Massachusetts Institute of Technology, Design Thinking at Echos - Innovation Lab, and Marcellin College.
He has held prominent positions in various organizations, including VP of Growth at VideoMyJob, Executive Chair and Founder at The Solar Power Co., CMO and Co-Founder at DMX-ap, and multiple roles at Australia Post, Discover Coaching, Godwin Charli, AGL Energy, ConnectNow, HeartKids, LivePerson, Sensis, Engage - Clemenger BBDO, and Rare Violins.
David Cervelli's vast experience spans roles such as Innovation Business Incubation Lead, Growth Strategy Lead, Strategic Marketing, General Management, Leadership Coaching, Sales Specialist, and Director of Sales and Marketing, showcasing his versatility and proficiency in driving business success.
In addition to his professional engagements, David Cervelli is dedicated to giving back to the community and serves as a Board Director for HeartKids Victoria/Tasmania, organizing camps for children affected by CHD across Australia.