Liz Gazer is a seasoned senior marketing manager and skilled affiliate management expert with over 16 years of cross-functional experience in integrated marketing, digital media, communications planning, customer acquisition and engagement strategies for E-commerce companies of varying sizes. She possesses a wealth of business and creative knowledge, specializing in web usability, sales funnels, conversion rate optimization, marketing communications and KPI analysis across the digital spectrum. Liz is passionate about analytics, brand personas, buyer psychology, and nurturing traffic and lead generation skills. She also specializes in art direction and copywriting, email, social media, display media, re-targeting, and mobile marketing.

Liz has a proven track record of consistently delivering effective results under strict deadlines and budgets, with her expertise spanning website redesign and e-commerce re-platforming, tech integration, media buying, and campaign planning. She has been recognized and nominated for performance marketing awards, including Best New Affiliate Manager, Best Affiliate Manager, Best New OPM, Best OPM, and Most Improved Affiliate Program.

Liz's passion for advocacy and education for the digital media industry has made her a respected contributor to business content in MerchantABCS.com, itsaWAHMthing.com, and FeedFront magazine. She has also been featured on web talk shows like Internet Marketing LIVE, Affiliate Buzz, and WebMaster Radio, speaking about online and affiliate marketing.

Formerly, Liz volunteered for the local affiliate industry, using her strengths in event planning, PR, and connecting to establish and lead the Toronto Affiliate Summit Meetup community. She organized, promoted, and hosted monthly meetings between Toronto and Niagara Falls from July 2011 to August 2012. Liz brought together over 100 advertisers, publishers, and agencies for networking, masterminding, learning opportunities, and discussions.