College of Lake County

Columbia College

Digital Marketing Manager at Beltone

Palatine, Illinois, United States

Beltone

Digital Marketing Manager

- Creating consistent, organic monthly growth across all owned social channels for a private equity owned medical device company by generating and curating high-quality content.•  Constructing a consistent, engaging calendar, creating CMS on Trello to manage topics and create 20+ original content pieces per month, while building a social community to increase brand recognition and loyalty.•  Continually creating and maintaining relationships with key opinions leaders, professionals, and bloggers to maintain an aggressive content creation schedule and to keep them invested in the company's success.•  Writing 70% of the professional content without a byline on the company site, using the company's voice and authority, while creating more storytelling content, empowering and encouraging a healthy workplace environment.•  Focusing on driving sales through social media by educating and driving consumers to the eCommerce platforms, increasing the Facebook fan-base by 6% with a consistent 31.6 engagement per post, as well as increasing Instagram followers by 18% with a consistent 22.9 engagement.•  Creating strategy, budget, and the set-up of 4 Professional, 2 Industry, and 6 Direct to Consumer conferences in 2018, with budgets from $5K to $250K, and delivering a professional, engaging conference experience using "scrappy marketing" even when the budget is lowered.•  Reviewing and tracking all expenditures, including the Global Sales Meeting, Users Meeting, Mid-Year Sales Meeting, and other smaller meetings.•  Identifying and qualifying event-related opportunities such as sponsorship's, associations, award opportunities, speaking engagements, webinars, and unique advertising opportunities, as well as identifying any other potential promotional event opportunities for each conference.

Ameda, Inc.

Global Marketing Communications and Events Manager

- Developed and implemented the company's social media strategies, partner campaigns, and plans to build brand/company awareness and event promotion, while creating and managing internal social media policies to ensure a consistent brand voice.•  Launched a new website in January 2017, moving the company from product to a market focused company and enhancing consumer experience and engagement, as well as provided ongoing website development and execution strategy.•  Developed a successful social campaign, rolling-out during an 8 direct-to-consumer conference series, where 14% of attendees entered the on-site contest, leading to over 100K reach digitally.•  Utilized digital platforms to launch new branding carried through to company collateral, packaging, and clients, resulting in increasing Facebook by 15% YoY, Twitter by 24% YoY, and YouTube 45% YoY from 2016 to 2017/.•  Managed digital budget, reporting against targets and updating as business needs changed, as well as established annual objectives and ROI metrics for social media, developing the social media content calendar.•  Maintained, and grew new and existing social networks, including Twitter, Pinterest, YouTube, Instagram, Facebook, and others, while creating compelling written content that could live across all digital platforms, bringing in other writers or experts as necessary.•  Worked with brand partners on multi-brand campaigns to drive increased traffic and to grow awareness among the target audience, resulting in increasing organic search and SEO by 61% YoY.•  Secured new media partnerships to drive increased traffic, as well as identified and managed 15 influencer relationships, overseeing content creation, live-streams, and branded social campaigns to drive customer engagement.•  Created a small, in-house functional photography studio, utilizing skills as a self-taught photographer, videographer, and graphic designer to enhance marketing campaigns and reduce costs by 64% per year.

- Managed social media channels on a daily basis, monitoring for effectiveness and optimizing based on results, including increasing Google page one market share for keywords from 25% to 70% by utilizing keywords optimization and Google paid advertising.•  Increased organic search/SEO by 72% YoY and increased Facebook by 33% YoY, Twitter by 29% YoY, and YouTube 29% YoY, as well as managed the blogger program that resulted in over 150K impressions at under $.01 per engagement.•  Implemented a star rating system on the company's home page, and solicited reviews that increased the star ratings from an average 2.5 starts to 4, while adhering to industry standards.•  Created and implemented new company social standards using research gathered from insights, as well as set the social media voice by creating content and listening among company social media platforms including Facebook, Twitter, Pinterest, Google+ and YouTube.

Social Media & Community Manager

Non-profit organization that prepares job seekers to get hired.#Developed a unique Social Media training program with a focus on LinkedIn for job seekers that included one-on-one direct training with each attendee. #Train clients on how to make social media to work for them, including Facebook, Twitter, LinkedIn, ect. #Implemented LinkedIn training program and tailor each class to the individual attendees needs.#Continually updating and reviewing curriculum for possible improvements.

CareerPlace ™

LinkedIn & Social Media Trainer

Non-profit social service agency that focuses on education, case management and eliminating isolation for birthparents.Technology Committee Chair#Designed the foundation’s social media strategy, to enhance electronic relationships with clients via Facebook, LinkedIn, invitation only social websites and email.#Created initial statistical data to evaluate trends and to determine future growth strategies. #Designed, launched and managed the foundation’s website.#Developed business alliances for a referral program. Monitored referral source websites and referral programs. Coordinated to meet the needs of mutual clients.#Managed the foundation’s client and financial data using Access, FileMaker Pro and Excel.  Case Manager#Administered $50,000 in grants over three years.  Met with clients to determine eligibility. Established goals and success criteria to determine the success of the grant.#Increased client base over 300% while motivating clients to succeed, guiding them through the process of creating developmental plans with goals and milestones.#Expanded community outreach program, increasing attendance by 45%. Developed and organized 4 new annual events.  #Organized two retreats a year for 15 – 30 clients including organizing volunteer committees for food, workshops, schedules and logistics.#Created and executed educational programs for industry conferences.

On Your Feet Foundation

Technology Committee Chair

A non-profit Illinois licensed adoption agency.Counselor#Prepared legal documentation, including sworn affidavits from clients and court reports.#Created and implemented a plan that explained the legal rights and responsibilities to clients.#Managed relationship with crisis clients to stabilize them and redirect their focus towards positive lifestyle changes. #Counseled expectant women considering placing their child for adoption.Office Manager#Managed niche advertising campaigns for a revolving 30 client base, including placing personal ads, managing an advertising database and keeping track of legal deadlines and requirements.#Developed and implemented new advertising strategies utilizing the Yellow Pages, and search engine optimization on major Internet search engines (Google, Yahoo, etc.).#Mediated relationships between clients and creditors to set up customized debt solution plans.#Performed statistical analysis on client data following the State of Illinois requirements for business transparency. #Fulfilled legal requirements for business and client licensing through the State of Illinois.

Vicki Twomey