Our Own English High School -Sharjah

Penn State University

National Institute of Technology Tiruchirappalli

Cluny Convent Bangalore

Product @ TrueAccord - (We're hiring!)

New York, New York, United States

TrueAccord

Product Manager

- Cofounded a marketplace (B2B2C) for parents to discover and book kids activities, classes and camps•	Launched iOS, Web and Android apps and features for NYC market•	Developed strategic, business, sales and financial plans for GoBambino•	Created PnL and investor deck and presented to VCs and TechStars•	Researched consumer & competitor trends to improve product and achieved user growth of 34% MOM and merchant growth of 39% MOM•	Tested product and features•	Prioritized features and bugs•	Analyzed feature adoption and improved/removed/rebuilt accordingly•	Owned and managed all marketing channels and campaigns paid, organic, SEO and social for user growth and retention•	Grew User and merchant multi fold base by  using product improvements and growth hacking with a minimal budget•	Managed a global team of engineers and freelancers•	Implemented site tools to analyze and improve usage and conversions•	Introduced rewards system for users & merchants•	Redesigned Database to adapt to Geo expansion•	Aided in the UI/UX work for the web app•	Created and managed weekly newsletters, welcome series and other email campaigns•	Redesigned and implemented the company blog on WordPress to improve SEO.•	Ran all campaigns from strategy to execution along with analytics and testing new channels and segments•	Built relationships with business partners, affiliates and influencers to help user engagements. •	Launched and managed the “MOMbassador” program to help spread awareness •	Implements tools that will enhance the product analytics GoBambino platform•	Increased Social followers by 3x•	Created operations including; Reporting, Activity provider selection, and business finances•	Designed a rewards program for users and merchants to build loyalty and drive engagement.

GoBambino

CoFounder

- Designed and implemented strategies to improve customer conversion and performance measurement in B2C marketing channels•	Created a dedicated channel experience for customers through pre approved channel•	Partnered with internal teams to identify opportunities in data sources and techniques to make all analyses scalable•	Set up framework for conducting A/B tests Improved processes and documentation•	Managed direct mail, digital marketing and cross channel optimization for all loan products •	Improved database capabilities to monitor campaign milestones for better reporting.•	Experience working with credit bureau data and credit scoring models•	Responsible  for the performance of all marketing campaigns to ensure ROI  down the marketing funnel•	Competitive and Industry studies to lead areas of product  features improvement•	Customer-centric Marketing mindset- Defining new segments to target•	Working with Sales team with B2B focus to research market opportunity and prepare presentations to help in the sales and account management process•	Working closely with Product and Sales teams to build long-term engagement.•	Designed and implemented strategies and experiments rigorously testing improvement in customer acquisition/conversion•	Grew Customer acquisition via campaign strategy and performance measurement in B2C channels•	Owned terrestrial and digital radio campaign strategy and experiment with new channels to grow•	POC for marketing as a services model campaigns for business clients•	Optimized campaigns across different digital and offline channels•	Established a process to monitor campaign milestones to provide pre and post campaign reporting analysis.•	Analyzed digital and content marketing initiatives to provide optimization recommendations across digital channels•	Proposals and Presentations to SVP and C-Level executives•	Experience working cross-functionally-- Marketing, Sales, Product, Engineering & data

LendKey Technologies, Inc.

Senior Manager

- Launched a new direct acquisition channel- including Vendor on boarding, prospect targeting ,landing page creation in collaboration with product and engineering teams•	Optimized direct mail campaigns by geography•	Analyzed the impact of TV ad campaigns on direct mail response •	Collaborated across teams to drive projects•	Optimized the use of the monthly marketing budget and its reallocation across channels•	Forecast monthly listed loans volume•	Forecast incoming phone applications for call center capacity planning•	Executed 3 successful ITA Campaigns •	Marketing liaison for accounting  for monthly reconciliation•	Point person for lending platform partnership banks’ Direct mail campaigns and performance tracking•	Small business Direct mail campaign execution

Lending Club

Senior Analyst

- Developed vendor engagement strategy and expanded prospect population by 2.4 Million •	Optimized contact strategy for Refer-A-Friend acquisition campaign and reduced mailing cost by 30%•	Coordinated across business units to launch “Free FICO” flagship feature within 3 months from conception to launch•	Searched opportunities for new prospect segments for effective direct marketing campaigns•	Streamlined the online and paper application process and improved funnel efficiency•	Built geo based A/B testing for digital campaigns in paid search•	Performed sensitivity analyses on rewards rate for the new Discover credit card product Chrome •	Conducted cost benefit analyses for control and test creatives •	Profiled and tracked customer behavior to continuously improve marketing efforts •	Automated monthly pricing revenue compliance dashboard

Discover Financial Services

Project Manager- Marketing Analytics

- Monitored monthly response, approval and enrolment rates for Student direct mail and internet campaigns to help maintain effectiveness of marketing efforts -Simulated various rewards rate scenarios for possible new product / features by predicting student behavior- Streamlined the student online and paper application process by eliminating and rearranging fields using Site Catalyst- Analytics lead for student Refer-A-Friend  campaign  for improving contact strategy and tracking post booking performance to help drive  engagement - Coordinated across business units to launch FICO-on-Statement It Card feature within 3 months from conception to launch - Jointly managed vendors by monitoring the performance of various student name lists to help in contract negotiations and new ventures for online retargeting campaigns- Automated monthly pricing revenue management dashboard for due diligence and presented to senior CXO level executives- Conducted ad hoc analyses for various marketing efforts and presented to business partners and senior management with recommendations- Automated monthly reports using SAS, SQL and Excel

Senior Associate -Marketing Analytic Acquisition & New Card Member Engagement

- Monitoring and driving response and enrollment rates for monthly Direct mail campaigns-Driving student acquisitions business on internet and other channels-Reporting on monthly list vendor performance-Maintaining monthly pricing revenue margin forecast reports-Driving post booking health and performance metrics for student portfolio

Associate - Marketing Analyst- Student Aquisitions

Portfolio Management - Risk analyst •Consolidated accounts from major Credit Line Decrease strategies over two different time periods•Determined attributes to use as CLD suppression criteria (High Credit Line, Time on books, Value, FICO)•Identified risky accounts using SAS and created profit and loss sheets to test if CLD was beneficial•Recommended CLD suppression, automatic CLD or judgmental review based on the analysis•Worked in smaller gift card projects to carry out cost benefit analysis

Risk Analyst Intern

Project work  Minimax portfolio selection rule using Linear programming                                                         \Masters Paper, PSU•	Modeled a linear programming investment management tool using Excel solver and VBA •	Evaluated the performance of the model in comparison to the traditional mean variance methodInformation Sharing:  An Application of game theory and Agent Based Simulation                                                                  OngoingDescrete Events Simulation, PSU•	Modeled an information sharing system in an organization using Simio •       Captured the trend in spread of information within a network depending on the behaviors of the individualsApplication of Dynamic programming to partially observable stochastic games - ScrabbleDynamic Programming, PSU• Formulated an optimal value function for optimizing the score in each turn• Coded the DP formulation using MATLAB to test the algorithm and computational effortAmerican Options Pricing –A comparison of methods						                   Nov - Dec 2010Financial Engineering, PSU•	Worked on MATLAB code to compare the performance of the existing methods for American options pricing (Finite difference methods, Cox-Ross-Rubenstein tree method and the Least squares Regressions method using Monte Carlo simulations) by varying the volatility, strike price, maturity date•	Studied the difficulty in pricing American put options through a critical literature review

Graduate Student

Oracle SSI Bangalore,India*	Jointly designed, developed and supported the applications CUBIC, a metadata dictionary, and HELIX, the security and hierarchy driver application for Oracle iMPACT, using Oracle APEX*	Developed a project performance monitoring application using Oracle APEX for iFlex  *	Worked on customization using OAF framework for an online trade and auction application, Tejari, Dubai *	Assisted senior consultants in writing advanced functional and technical design documents to add to the knowledge repository *	Conducted a seminar on how to incorporate Java Script and AJAX in Oracle APEX applications

Oracle

Associate Consultant

- Monitored the consumption of resources related to drying operations for oil solvent dyes with data collection and lab analysis*	Established a new system using Microsoft Excel to monitor the daily consumptions of resources and raw materials related to the dye drying process to help spot patterns in usage

BASF

Summer Intern- Dyes Plant

Department for manufacture of soap, detergent, etc•Developed  an economical new formula for an ammonia based glass cleaner which would reduce manufacturing cost by 3%•	Assisted in conducting daily quality assurance experiments conducted on all the finished products from the plant

Aparna Venkataraman

Aparna Venkataraman