John Paddleford is a Senior Business Development Executive at Microsoft, with extensive expertise in strategy, negotiation, building relationships, team performance, and sustained operations. He has successfully led multiple new business partnerships, expanding product portfolios, extending brand reach, driving consumer engagement, and delivering significant and ongoing revenue growth. He has successfully negotiated key deals with sports leagues, movie studios, TV networks, and music companies, often on high-visibility, complex, and industry-changing engagements. John has played a pivotal role in establishing new trailblazing partnerships, including those with NFL, ESPN, and Netflix. John believes in collaborating internally to resolve operational and technical challenges and ensuring the enduring success of new programs. John is also involved in leading the PlayReady business P&L and driving profitable growth above target.