Jade Warne is an accomplished photographer, videographer, and content creator with a passion for crafting viral content that delivers ROI. Born in Samoa and educated in Sydney, she studied a Bachelor of Commerce in Information Systems and Finance at the University of New South Wales on a full scholarship. Her family background in fashion design and computing shaped her career path, and she worked for top-tier companies like ABN AMRO Bank, Yahoo!, Pacific Magazines, and Glam Media.

Jade is renowned for her strategic thinking, exceptional photography skills, and editor's eye for detail. She measures her performance in terms of evocative content and measurable clicks and conversions, using social data and Google Analytics to improve her output. She is also an accomplished writer, having contributed to publications like Marie Claire, Sunday Life, and BuzzFeed.

Throughout her career, Jade has held diverse roles, from freelancer writer to online editor and features editor, and now focuses on social media strategy, design, and execution, creative direction, content management, analytics, content creation, styling, public relations, and community building. She founded Hipster Mum, a portfolio for her photography and videography work and previously worked for Mums & Co, Momtastic, Edge Content Marketing Agency, LALA BELLE, Shoes of Prey, and ACP Magazines.