FGV - Fundação Getulio Vargas

Faculdades Metropolitanas Unidas

Visual Merchandising Analyst at SEPHORA

Sao Paulo, Sao Paulo, Brazil

- Management and coordination of seasonal campaigns in the Sephora Brasil retail chain;
- Collaborator in projects of exclusive imported brands of the chain (import, assortment, gondola, installation and branding);
- Coordination of Visual Merchandisign services in store: visuals, gondolas, maintenance prices, furniture;
- Development of solutions and operations for retail.

SEPHORA

Visual Merchandising Analyst

- Full cycle planning and implementation of marketing plans and actions.
- Trade Marketing (Strategic actions with customer and retailers).
- Developing key partnerships for events such as food fairs, sampling and tasting, sporting events & gastronomy.
- Social media management and coordinator for calendars, content & campaigns for Instagram/Facebook.
- Full analysis of competitors to understand market share and align with business plans.
- Responsible for branding Veggie brand.

Kalena Foods

Marketing Coordinator

- Integral part of the NARS Brasil team which focused on brand management and building locally.
- Develop marketing plans aligned with the brand strategy as well as create campaigns and cultivate programs that ensure products sell in-store (Sell-In and Sell-Out).
- Worked with in-store and sales team for product launches and techniques on maintaining customer relationships for future purchases.
- Maintained operational standards and controls of actions involved in launches both retail and PR such as actions with customers, communications, material and strategies, support to import, invoicing & logistics monitoring.
- Played a key role in strategic planning of marketing and media on an annual basis.
- Lead initiative on identifying new market opportunities along with competitor monitoring in Brazil reporting directly to NARS New York.

NARS Cosmetics

Trade Marketing Analyst

- Responsible for local branding following the global guide of John Frieda and OGX brands meanwhile managing the NICK VICK brand in Brazil.
- Lead designer for assets within retail, events, training, press releases, social media content, ecommerce and endo marketing.
- Managed our relationships with PR and digital agencies.
- Developed and implemented marketing strategies aligned with brand strategy, marking calendar, packaging control, labels / Anvisa & product registration.

Harty Cosmeticos

Marketing Assistant

- Provide regular market analysis & deep dive into global competition to implement strategy.
- Creation of materials such as print, packaging & campaigns in the hair and fragrance category.
- Work with regulatory bodies such as Anvisa along with commercial teams for product registrations.
- Worked with Brazilian brands such as Even Soaps & MakeB (O Boticário Fragrence).

International Flavors & Fragrances

Marketing Assistant Internship

- Development of packaging, furniture, tools, concepts and promotional materials through technical drawings, renderings, technical manuals & images/vectors.
- Managing our clients by tailoring bespoke work whilst meeting the general requirements, ergonomics & use of low environmental impact.
- Creation of internal communication and marketing as well as any other promotional materials.

Raquel Barbieri