Lucy Dachtler

Lucy Dachtler is a seasoned professional with expertise in content creation, social media management, paid search campaigns, email marketing, SEO, affiliate programs, online advertising, event management, partnerships, online PR, and influencer engagement.

Lucy holds a BA in Fashion Promotion from the Kent Institute of Art & Design, indicating a strong foundation in creative and strategic marketing.

With an extensive career at Jimmy Choo, Lucy has held key roles such as Global Director of Digital Communications, Global Head of Digital & Social, and Digital Marketing Manager, demonstrating her proficiency in digital strategy and communications.

Prior to her tenure at Jimmy Choo, Lucy served as the Online Marketing Manager at Stella McCartney, Senior Online Marketing Executive at NET-A-PORTER.COM, and Corporate Account Manager at Elemis, showcasing her adaptability across different luxury brands and market segments.

Overall, Lucy Dachtler's diverse experience and senior leadership positions in renowned fashion and beauty companies underscore her expertise in digital communications and marketing strategies.