Olatz Beitia Aizpurua is a highly experienced senior digital marketing consultant with over 10 years of experience in web analytics and digital marketing, specializing in SEO, PPC, display, and social media. She is Google certified in Adwords (GAP) and Google Analytics. Her professional background includes projects where she analyzed online trends to optimize web traffic, created, launched and managed new products and websites, acquired customers through online search/display and social media, built teams and trained them in analytics and SEO, and analyzed websites for insights to improve conversion rates. Throughout her career, she has delivered strategies, managed budgets, and gained valuable insights from White label, Subscriptions and Account Based Marketing.

Before starting her own venture, she was a senior digital marketing manager at ELPRO Global, a web marketing analyst at Paul Smith, an e-commerce executive at News UK, a distribution marketing executive at lastminute.com, and a guest services assistant at Merlin Entertainments, all of which gave her a holistic knowledge of marketing from different angles to create effective strategies.

She studied Digital Analytics Award of Achievement, Web analytics, Diploma in International Tourism Management at the London College of International Business Studies, and a Master's degree in Web Design and programming at Area Escuela de Diseño y Nuevas tecnologías.