Bjorn Andersson is a prominent leader in the Internet of Things (IoT) and Industries Marketing. He has an extensive background in driving cross-company, cross-functional strategic initiatives, translating technology into customer benefits, and communicating to diverse audiences. Bjorn has a proven track record of building and executing strategies and plans to bring products and technologies to market, as well as pioneering the use of new media and social media methods for marketing, social selling, and community building. With a strong technical foundation and international experience, he provides a unique blend of marketing and business development skills to accelerate go-to-market for innovative solutions that enable safer, smarter, and healthier societies.

Before founding the Artair Group to provide consulting services, advice, and expertise in product marketing, management, and business development, Bjorn served as the Senior Director of Global IoT Marketing at Hitachi Vantara, Senior Director of IoT and Industries Marketing at Hitachi Insight Group, Senior Director of Social Innovation and Global Industries Solutions Marketing at Hitachi Data Systems, Director of Solutions Marketing at Hitachi Data Systems, Director of Product and Solutions Marketing at BlueArc, Partner at Vikroon Systems, Director of HPC Marketing at Sun Microsystems, among other notable positions. His deep expertise in High-Performance Computing (HPC), Visualization and Technical Computing, Cloud Computing and Storage, Big Data Analytics, Artificial Intelligence and Machine Learning, and Virtualization has been instrumental in creating strategic partnerships and mergers and acquisitions (M&A).