Herbert Driessen
Herbert Driessen is a seasoned and entrepreneurial consultant specializing in brands, (digital) marketing, and communication. With a keen eye on current technological advancements and societal trends, Herbert excels in developing distinctive new concepts and brands for products and services in both B2B and B2C markets. He also executes successful marketing and communication strategies, campaigns, and brand launches.
Herbert provides leadership and collaborates effectively with team members and partners to ensure optimal project execution and management. His extensive knowledge and experience span a wide range of consumer and B2B markets, particularly in (digital) marketing and brand management. In 2009, he earned his Master's degree in Brand Management from Erasmus University focusing on brand development and management for Baby Boomers.
In 2006, Herbert founded Rijp, a consultancy specializing in senior marketing, communication, and innovative concepts. Rijp's mission revolves around enhancing the quality of life for seniors and individuals in need of care in a sustainable and mutually beneficial manner for both individuals and organizations. The consultancy implements effective solutions tailored to the needs and capabilities of the older consumer, patient, citizen, or employee, leveraging the latest digital tools and online marketing techniques.
Rijp fosters collaborations with stakeholders such as businesses, educational institutions, advocacy groups, government entities, and end-users to facilitate positive changes for the elderly. By forging successful alliances and partnerships, Rijp secures funding, conducts research, develops, and implements innovations effectively.
Since 2016, Herbert has also been actively involved as a part-time lecturer in digital marketing and management at Fontys Academy for Creative Industries. His expertise includes marketing management, brand strategy, innovation and concept development for brands and products, senior and mature marketing, SEO & SEA, communication management, care marketing, internal branding, image building, research, and new product development (NPD).
