Michela Di Pasquale is an accomplished marketing and strategy professional with 14 years of experience in the food and beverages industry. She has a Master's degree in Marketing Management from Istituto Tagliacarne e La Sapienza and studied at Università degli Studi di Urbino 'Carlo Bo'. Michela is skilled in Marketing Management, Brand Strategy, Customer Insight, Brand Equity, and Market Research. Her strategic and insight-based approach has proven to drive managerial decision-making with a long-term vision. Michela has consolidated experience in brand strategy and positioning within a wider portfolio and different countries. She has a strong background in brand commercial plan development to implement local strategy within trade customers. Michela is known for her excellent organizational skills, expertise handling multiple projects efficiently and managing cross-functional teams. During her career, Michela has held various positions, including Asahi Super Dry Senior Brand Manager at Asahi Europe Ltd, International Premium Brands Marketing Manager, Nastro Azzurro & Miller Genuine Draft Senior Brand Manager, New Business & Non-Alcoholic Beer Marketing Manager, Insight Group Manager, and Consumer Insight Manager at Birra Peroni.