Sam Friedman is a results-driven marketing professional with experience in the sports industry and brand partnerships. He recently completed his full-time MBA degree at the USC Marshall School of Business. Prior to pursuing his MBA, Sam worked at the NBA's Global Partnerships team, where he managed marketing campaigns for key clients, and later transitioned to work on A-list talent partnerships for award show programming at dick clark productions. He served as a key liaison between the Brand Partnerships team and the Billboard Media Sales team, responsible for pre-sale strategic planning and project management of marketing integrations across core assets like the Billboard Music Awards and New Year's Rockin' Eve.

Sam is a graduate of Duke University, where he earned his Bachelor of Arts in History with a minor in Political Science. He has held internships with the Pac-12 Conference and the office of the Mayor of Sacramento County.