Los Angeles Trade Technical College

Director of Retail

Los Angeles Metropolitan Area

L'ange Hair

Manager Product Development

HCP is one of the world’s leading primary packaging suppliers with a particular focus on the design, development and production of packaging materials and solutions for the cosmetics, skincare and fragrance industries. Headquartered in Shanghai, China, HCP has successfully expanded its global operations through organic growth, strategic alliances and acquisitions in over 50 years of history. HCP has expanded into one of the world’s leading primary packaging companies for cosmetics products.

HCP Global Cosmetics Packaging

Senior Sales Manager

Classic Cosmetics is a Food and Drug Administration (FDA) licensed manufacturing facility with an over-the-counter (OTC) drug manufacturing license that complies with FDA approved Good Manufacturing Practices (GMP) and Good Laboratory Practices (GLP). Classic Cosmetics's expert in-house research and development team uses state-of-the-art techniques and ingredients to custom create the highest quality personal care products on the market. Additionally, many of the world's leading beauty firms have independently audited and approved Classic Cosmetics as an American manufacturer for their luxury goods.

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Classic Cosmetics, Inc.

Director of Sales

HATCHBEAUTY AGENCY, LLC is a multi-disciplinary beauty company servicing cosmetic, skincare, hair care and fragrance brands as well as beauty retailers in prestige, specialty and mass markets.

Specializing in custom, brand-focused projects, HATCHBEAUTY AGENCY, LLC delivers intelligent, inspired solutions in areas of brand strategy and development, creative design, product development, packaging design, retail planning and turnkey product.

Achievements • Launched new retail initiative Beauty’s Most Wanted within the 2nd largest retailer in the US, COSTCO  • Created a strategic marketing campaign that included social media, national print advertising, PR, editorial coverage both print and TV  • Developed training & marketing collateral focused on product knowledge, artistry skills, demonstration and selling skills• Supervise Marketing Team including planning, assigning and reviewing work, instructing employees, and maintaining standards • Launched 9 studios throughout the US within 18 months  • Manage 20 + field representative across the US  which included recruiting, hiring talent, coaching, training and developing team members   • Manage seminars, trade show event, and other marketing-oriented events and activities
            

    
    

    
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HATCHBEAUTY, LLC

MARKETING MANAGER

Business Development
Make initial outreach to PNCs
Oversee the maintenance and develop of all necessary sales collateral
Draft proposals & maintain updates to boilerplate proposal language
Actively prospect for potential new clients
Marketing Coordinator
Liaise with external PR agents
Develop and feed content to social media manager
Review and maintain marketing collateral across divisions
Explore and make recommendations on B2B/ trade advertising opportunity
Create and cultivate industry relationships to grow and maintain company profile
            

    
    

    
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MARKETING & BUSINESS DEVELOPMENT COORDINATOR

Worked Directly with Marketing and Advertising for The Zoe Report

Zoe Media Group

Freelance

Provided on-site support and coordination of  Los Angeles based photo shoots
Served as liaison between editorial staff and automotive publicists
Researched major technology, automotive and aftermarket clients to prospect new business
Compiled market share reports and territory analysis
Planned and executed various events for advertising clients including Jay Leno Green Garage sponsored by Honda

Popular Mechanics Magazine

Editorial/Sales Assistant

Provided administrative and sales support for Los Angeles  Sales Manager and West Coast Director
Prepared custom Powerpoint sales presentations for major fashion, beauty and entertainment clients
Qualified advertising leads and identified potential advertisers within West Coast marketplace
Coordinated and assisted with all Los Angeles based events
Trained and managed interns
Responsible for West Coast office accounts payable, travel, and expenses

Hearst Magazines

West Coast Sales Assistant

Served as primary client and agency contact for execution of day-to-day projects
Supported Account Supervisor on strategic projects, sales presentation and marketing promotions
Oversee monthly billing, advertising budget and T&E's
Coordinated all monthly issue mailings and correspondence
Called in all fashion and accessories for photo shoots
Attended Public Relations events to build office contacts with stylists and publicists

Dalia Anaya