Viktor Brandtneris is an experienced financial and strategic planner, start-up co-founder, consultant, and I-Corps Instructor. He began his career in the computer industry with IBM and Computervision before co-founding a start-up in the financial services industry where he was responsible for daily operations, regulatory compliance, and investor reporting. After selling Devonshire, he became involved in consulting and coaching early-stage companies, utilizing the Business Model Canvas approach to business planning. With extensive experience in in-depth customer discovery, business modeling and planning, financial modeling and analysis, capital planning, and blockchain solutions, Viktor has become a sought-after mentor and consultant for entrepreneurs, managers, and investors looking to develop successful and viable business models. Throughout his career, Viktor has emphasized the importance of understanding customer segments and value propositions through customer interviews when making decisions concerning new product introductions, new markets, and blockchain solutions. His expertise and entrepreneurial experiences have shown that this truism is applicable across all industries.