Shabbir Mprca is a skilled and experienced storyteller, brand and communications specialist and digital disruption expert, with a career spanning over 10 years. He holds an engineering degree and has diplomas and post-graduate degrees in advertising and marketing, which enable him to use technology to communicate effectively and promote brands in this digital age. Shabbir has completed Harvard Business School Online's course on Disruptive Strategy, which allows him to apply strategic frameworks to assess new opportunities and potential threats and is currently pursuing a Master of Science in Communication Management at Singapore Management University on a Leadership Scholarship.

Shabbir has worked in various industries, helping brands to find their voice in a cluttered and noisy digital world, and is a member of Public Relations & Communications Association (PRCA) and Institute of Public Relations of Singapore (IPRS). Shabbir has worked in digital marketing after graduating as an engineer and helps build communication strategy by managing and executing advertising budgets, conceptualizing text, graphics & video content, public relations, event management, integrating online & offline marketing, and maintaining brand consistency across multiple channels. Shabbir's experience in working with startups and across different industries, such as media, e-commerce, consulting, technology, training, education and digital learning, has allowed him to employ different branding, PR & communication strategies, and understand their effectiveness among a target audience.

In addition, Shabbir's affinity towards technology has allowed him to lead digital transformation in organizations, especially in the education industry in India. He is also passionate about travel & photography and documents his travel experiences & photographs in the blog www.fofafifl.club, which he maintains along with his spouse. Shabbir is also an advocate for wildlife welfare and has adopted three orphaned animals in Kenya and also sponsors an Asian elephant in Cambodia, who was rescued from the logging industry.