Vicki King

Vicki King is a highly accomplished content strategist, currently serving as the Head of Custom Content at Bloomberg LP. With years of experience in the field, she has honed her skills creating engaging content strategies that effectively reach and engage target audiences. Her educational background includes high school at McBurney High School and a BA in Economics from Dickinson College.

Her career has taken her through various esteemed organizations, including her most recent position as Managing Director, Global Head of Sales at Institutional Investor, where she was responsible for spearheading the firm's thought leadership and custom content efforts. Prior to that, she served as SVP of Thought Leadership and Custom Content at the same company. Her position prior to joining Institutional Investor was as Vice President of Native Solutions and Custom Content at SmartAsset.

She was also Principal and Partner at ContentWise Associates LLC, where she helped clients develop a wide range of content marketing strategies. Additionally, she served as the Group Team Leader Global Advertising Sales at Bloomberg LP, and as Committee Member of the Native Advertising Task Force at IAB. She also held several positions at Time Inc., including VP Custom Content Fortune, Time, SI, and Money.

Her expertise in the world of content strategy, thought leadership, and custom content development make her a highly sought-after professional, as she consistently delivers results and creates meaningful connections between brands and audiences.