Miri Laufer

Miri Laufer is a seasoned professional with extensive experience in eCommerce and marketing within the tech, consumer packaged goods (CPG), and consumer health product industries globally.

With a background in leading marketing and creative initiatives for Fortune 500 companies like Estée Lauder, Unilever, and Toyota, as well as high-growth businesses including IT Cosmetics and Wix eCommerce platform, Miri has honed her skills over the course of 14 years.

As a hands-on, full-stack marketer, Miri drives projects from inception to execution, focusing on customer-centric and data-based strategies to deliver value to both customers and businesses.

Her past roles as a Creative Director enable her to oversee marketing execution effectively, crafting tailored value propositions, compelling storytelling, and targeted messaging for various customer segments to enhance customer experiences and optimize conversions.

Miri is a firm believer in collaborative teamwork and setting new standards for cross-functional cooperation within organizations, promoting a round table approach over silo working.

Her expertise spans across e-Commerce marketing, omnichannel operations, conversion rate optimization, customer experience, email marketing automations, CRM, market research, digital strategy, branding, project management, storytelling, data analysis, and more.

Miri Laufer holds a Master of Professional Studies (MPS) in Global Fashion Management from the Fashion Institute of Technology, a Bachelor of Design (B.Des) in Visual Communications - Advertising Major from Bezalel Academy of Art and Design, and has completed the Omni-Channel Retail and Convergence Program at the Fashion Institute of Technology.

She has held key positions such as Head of Brand & DTC Marketing at Theranica Bio-Electronics Ltd., VP of Growth Marketing at myAir, and eCommerce Product Marketing at Wix.com, among others, showcasing her diverse and rich professional journey.