Bailey Sims is a strategic communication graduate from the University of Missouri-Columbia. With a 4.2 GPA during high school, she has always shown an excellent aptitude for academics. Having worked as an account planner at The Integer Group and MOJO AD, she has gained valuable experience in advertising and has developed a passion for the human experience and how it influences purchasing behaviors. Bailey believes that discovering these motivations is the key to creating great advertising, which has the power to create positive change in the lives of consumers and society as a whole. Her expertise includes consumer insights, human-centric advertising, and academic writing. Bailey has also worked as an intern at Hill+Knowlton Strategies and an academic writing tutor at the University of Missouri-Columbia. Additionally, she has worked as a site leader at Mizzou Alternative Breaks.