Apiruk Ratanavichien is an accomplished research director with vast experience in the automotive industry. He has an educational background that includes a Master of Arts degree from Bournemouth University and a Bachelor of Arts from Thammasat University. He is a former research director at Kantar TNS and a former associate research director at InsightAsia. Additionally, he has worked as a Motoresearch project director at Synovate. Apiruk's more recent role was as Research Director specializing in Customer Experience at Ipsos Limited (Ipsos in Thailand). He also served as the Research Director for Automotive at Ipsos Limited, where his expertise in automotive research has been put to good use.