Su Nijhawan is a search marketing expert with a diverse background in finance, marketing, and digital marketing. She holds a Master's degree in Management Information Systems from the Australian National University and a B.Com (Hons) degree in finance and marketing from Delhi University. Su is an entrepreneurial, data-driven, and user-focused marketer who loves a challenge.

Su has held multiple roles throughout her professional career, including Senior SEM Manager at Tempo, Performance Advisor - SEM at Dgraph Labs, and SEM Digital's Founder. She has also worked as Growth Marketing Manager - SEM at Grove Collaborative, Senior Search Manager - SEO & SEM at Hint Inc., Digital Marketing Manager - SEM & SEO at HYLAND, and PPC Director at Fresh Egg Digital Marketing Agency. Su's expertise and skills lie in areas such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Shopping Ads/Product Listing Ads (PLAs), Paid Social - Facebook/Pinterest/Twitter, Display & Video Advertising, and Retargeting.

Alongside her professional life, Su Nijhawan is a marathon runner, devoted learner, and lifelong generalist. She enjoys tackling complex problems that require a multi-disciplinary approach and planning her next long-distance run. Su's passion for data-driven performance, strategic growth initiatives, and innovation through automation makes her a force to be reckoned with in the digital marketing world.