Mark Nickson is a digital innovator, design disruptor, and startup mentor with over 20 years of experience in crafting innovative product design solutions. Before founding DIJGTAL, Mark founded two other customer-centric businesses in Canada, one being a product design and UX agency, the other a funded startup focused on live consumer engagement and data-driven insights.

Mark is an accomplished and passionate commercial leader, strategist, designer, and entrepreneur with extensive experience working on digital transformation solutions for brands such as Microsoft, McDonald's, Disney, Paypal, Westpac, HSBC, CommBank, Citibank, PwC, Qantas, AfterPay, Challenger Group, CoreLogic/RP Data, Linde MH/KION Group, Telstra, TEDx, Ronald McDonald House Charities, BC Children's Hospital, the Canadian Government, and the Canadian Department of National Defence (Armed Forces), among others.

Mark is an active mentor and advisor to startups both locally and internationally, specializing in design leadership, innovation strategy & ventures, strategic opportunity analysis, digital product strategy, service design, user-centred design, design thinking, lean UX, behavioural research, divergent thinking, co-creation facilitation, and startup mentorship.